Rite Foods Limited, the powerhouse behind the acclaimed Bigi carbonated soft drink brand, has just launched an inspiring new television commercial (TVC) that encapsulates the indomitable spirit of Nigerians. Titled “The Spirit of Naija,” this TVC is a vibrant celebration of the resilience, humor, and unwavering determination that characterize Nigerians, highlighting their inherent ability to surmount obstacles and pursue their dreams with relentless passion.
Biola Aransiola, the Assistant Brand Manager for Bigi, emphasized that the new TVC is not just an advertisement but a heartfelt tribute to the Nigerian ethos. “Nigerians are not just dreamers; they are achievers who face life’s challenges with a mix of hard work, laughter, and an unbreakable belief in the possibility of their dreams,” Aransiola stated. “This TVC honors our collective hustle, the joy we find in tough times, and our unbreakable spirit. It’s about celebrating the essence of Naija and how Bigi accompanies Nigerians in every moment and milestone.”
The commercial features a melodic score and dynamic visuals that narrate the stories of everyday Nigerians in pursuit of their aspirations. However, the core of its message is the embodiment of the Nigerian spirit in every sip of Bigi – a spirit that transcends personal achievements to influence and energize the wider community with positivity and resilience. The narrative showcases how this spirit, with its infectious optimism and communal support, draws people together, encouraging them even in moments of doubt with a playful, “leave the rest for Naija!”
Bigi, through this campaign, positions itself as more than just a beverage. It symbolizes companionship and is emblematic of the resilience, strength, and unwavering faith that define Nigeria and its people. Every gulp of Bigi is a reminder of these national values, reiterating the brand’s commitment to fueling the dreams and aspirations of Nigerians.
The #BigiForEveryMoment campaign, extending beyond the TVC, invites Nigerians to share their personal anecdotes of hustle, laughter, success, and how Bigi has been a part of their journey. Bigi has established itself as a staple in Nigerian homes, renowned for its delightful taste and economic value, reinforcing its pledge to support Nigerians in their quest for achievement.
This new TVC, “The Spirit of Naija,” is more than an advert; it’s a rallying cry for Nigerians everywhere to embrace their innate capabilities and to keep pushing forward, with Bigi by their side every step of the way.
Don’t miss the chance to experience the captivating Bigi TVC and be part of the conversation on @getbigi across all social media platforms. Dive into the world of Bigi and let every sip inspire you with the strength, joy, and unwavering spirit of Naija.
