In an impressive show of appreciation and partnership, Lafarge Africa Plc. has concluded its Retail Energizer Promo by rewarding its dedicated retailers and block makers with valuable gifts, including 43” Smart TVs, 90-liter table refrigerators, and 50kg bags of rice. This generous gesture was part of a vibrant reward event marking the end of a six-week loyalty program, spanning across key market clusters in Lagos and the South West Region.
The Retail Energizer Promo, which concluded in September 2023, was designed to acknowledge and incentivize retailers who consistently supported Lafarge products. The program was structured to target retailers across three distinct bands, setting a minimum order quantity (MOQ) for six consecutive weeks to qualify for the rewards.
The initiative culminated in various reward ceremonies where senior officials from Lafarge Africa expressed their gratitude towards the retailers and block makers. These events were not just about the distribution of prizes, but also an opportunity for the company’s leaders to reiterate their commitment to fostering lasting partnerships and mutual growth.
Thompson Ukpebor, Head of Sales, Lagos, Lafarge Africa Plc., spoke about the success of the Retail Energizer Promo and its positive influence on the company’s relationship with its retail partners. He emphasized that Lafarge is a company that keeps its promises and values the efforts of its customers, marking the day as a fulfillment of the promise made.
Strategically aligning with the festive season, the reward event was organized to magnify the celebratory atmosphere around the initiative. Celebrations took place in Oregun and Lekki in Lagos, as well as in Ibadan and Abeokuta, thus covering a wide network of retailers and block makers. This timing was chosen to resonate with the spirit of the season, adding to the excitement and appreciation for the participants.
VorkeEnite, Customer Development Manager, Lafarge Africa Plc., highlighted the crucial role retailers play in the company’s success. Looking forward to the next year, he spoke about encouraging retailers to increase their sales volumes, both to existing and new customers, enhancing their business with Lafarge.
Similarly, OlatomiwaKosoko, Channel Relationship Manager, Lafarge Africa Plc., voiced the company’s intention to build strong partnerships with its retailers. His statement underscored Lafarge’s commitment to providing competitive prices and support in making their retail businesses profitable.
Tunde Odufote, Head of Sales, West, Lafarge Africa Plc., addressed the audience at the Ibadan and Abeokuta events, expressing deep gratitude to the retailers for their outstanding performance during the promotional period. He also extended an invitation to retailers who didn’t participate this year, encouraging them to take part in future promotions.
The Retail Energizer Promo is a testament to Lafarge Africa’s dedication to its retail partners. By blending significant rewards with strategic timing, Lafarge not only shows appreciation for its current partners but also sets the stage for future collaborations. This initiative reinforces Lafarge’s position as a supportive and appreciative leader in the industry, committed to its network of retailers and block makers.
