The Democratic Republic of Congo is gearing up for a crucial presidential election on Wednesday, December 22. The vote will decide who will succeed Joseph Kabila, who has ruled the country since 2001.
But the election is not only about politics. It’s also about music.
According to a report by BBC, music is a powerful force in Congo, a nation of more than 80 million people with a rich and diverse musical heritage. From rumba to soukous, from ndombolo to rap, Congolese music has influenced and inspired artists across Africa and beyond.
And music stars have a huge influence on public opinion, especially among the youth, who make up more than half of the population. That’s why many politicians are eager to get endorsements from popular singers, and are willing to pay big money for them.
Some of the most celebrated musicians in the country have released songs praising incumbent president Felix Tshisekedi, who is seeking a second term in office.
Koffi Olomide, one of Africa’s most successful artists, sings “Fatshi, Fatshi Béton!” in his latest hit, using the president’s nickname and meaning “Fatshi, Fatshi Concrete!”
And Infrapa, a rising star of the rap genre, urges his fans to vote for Moise Katumbi, a wealthy businessman and one of Tshisekedi’s main challengers. He stated that Katumbi is the best choice to end the suffering and hunger of the Congolese people.
The Business of Music and Politics
But why do musicians get involved in politics? And how much do they get paid for their endorsements?
According to Blaise Bula, a former member of the legendary band Wenge Musica, there are two main reasons: money and conviction.
Bula, who released his own pro-Tshisekedi song, “Fatshi No. 20”, said he was not paid to do so, but he admits that some musicians charge hefty fees for their services.
He said that the Congolese music industry is not very developed and profitable, and musicians have to make a living from selling their services to politicians and other clients.
But not all musicians are motivated by money or conviction. Some are pressured by fear or loyalty.
Bob Elvis, a rapper who is critical of the government, says he was kidnapped five years ago and has faced censorship and threats for his music. He mentioned that some politicians have tried to bribe him or intimidate him to change his stance, but he has refused.
The Impact of Music on Voters
But do music endorsements really sway voters? And do music fans care about the political views of their idols?
According to Leon Tsambu, a sociologist and music expert at the University of Kinshasa, the answer is yes and no. Music endorsements can have a positive or negative impact on voters, depending on their level of education, awareness and attachment to the musicians.
He stated that some voters may follow the advice of their favorite singers, while others may reject them or question their credibility. He also mentioned that music fans have different reactions to the political involvement of musicians. Some may support them, while others may criticize them or boycott their music.
He cited the example of Fally Ipupa, a popular singer who faced violent demonstrations in Paris and London earlier this year.
Despite the controversies and challenges, music remains a vital and vibrant part of Congolese culture and society. Music can also be a force for change, as some musicians use their songs to raise awareness, educate and mobilize the people.
One of them is Lexxus Legal, a rapper and activist who runs a cultural center in Kinshasa, where he trains and mentors young artists.
